sold through strategy, not MLS — a custom approach for a niche asset
- 65-unit hybrid rental and seniors model
- closed through focused outreach, not broad exposure
listing
description
Western Lodge in Kimberley wasn’t your typical multifamily sale — and it didn’t need a typical marketing strategy.
This 65-unit seniors housing facility combined independent rental units, nightly motel rooms, a commercial kitchen, liquor-licensed restaurant/bar, and extensive common area amenities. It required a buyer who understood health care operations, hospitality models, and how to manage a seniors facility in a small-town B.C. setting.
We didn’t waste time with general MLS exposure or broad campaigns. Instead, we built a customized, niche outreach strategy targeting investor groups with experience in seniors housing, health care, and operational real estate — from the Okanagan to the Alberta border, through the Kootenays, and into the Lower Mainland. We spoke directly to the right capital, with the right message.
The result: a clean sale over asking price.
Deals like this don’t respond to generic tactics. They require targeted insight, strategic positioning, and an advisor who can translate operational complexity into investment opportunity. That’s what we delivered here — and what we deliver every time the asset demands more than just exposure.
investment
thesis
A 65-unit seniors residence with diverse income streams including rental, hospitality, and food service — uniquely positioned in a supply-constrained market with growing demand for aging-in-place solutions.
policy
context
Located in the City of Kimberley and zoned for residential and commercial use, the property is situated on a level 2.60-acre site. With an aging regional population and limited comparable offerings, Western Lodge supports long-term demand for independent and semi-supported living.
buyer
appeal
What attracted the buyer was clarity. This wasn’t just a building — it was a multi-revenue seniors housing model with a proven local reputation. From fully barrier-free units and commercial kitchen capacity to flexible nightly accommodations and public-facing amenities, this was an asset built for the right operator. And that’s who we found — not by casting a wide net, but by casting a precise one.
Hybrid seniors housing + hospitality asset
Commercial kitchen, bar, and community amenities
Closed above asking through targeted buyer strategy
specifications
Sold Price: $2,650,000
Total Units: 65
Suite Mix: 24 x Bachelor, 34 x 1-Bedroom, 7 x 2-Bedroom
Cap Rate: 11.50%
Lot Size: 2.60 Acres
Gross Building Area: 35,150 SF
Year Built: 2005 (North Wing), 1961 (South Wing, fully updated)
Parking: 70+ Surface Stalls
Kitchen: Commercial kitchen capable of 120+ meals per sitting
Amenities:
Full-service dining room
Liquor-licensed bar and lounge
Pool room and social space
Covered patios, elevator, TV lounge, activity rooms
Zoning: Residential + Commercial
Legal Description: Parcel A District Lot 5586 Land District 26 Except Plan 6549 (REF PL 99168I)
PID: 010-901-914
Assessed Value (2019): $2,262,800